Book Review: "Will It Fly?"
/What's my rating for "Will It Fly?"?
I gave the book a 4.5 out of 5 Rockstar rating.
I’m going to fess up right now: as an entrepreneur, I tend to dislike entrepreneurship/business “how to” books. “How to” books for technical stuff? Sure, but when it comes to business, they make me shudder because they dehumanize the topic.
That’s why I usually put off reading these types of books for months—if not years—after receiving them at conferences or via other means. For some reason, I read “Will It Fly?” within a month of receiving it. And I’m glad I did because if anyone had asked me what I would want out of a “how to” book for entrepreneurs, this would be it.
Here’s what makes Flynn’s book stand out from boiler-plate-style books on business/entrepreneurship. Pat:
- Hones in on matching up what we’re good at as individuals with what businesses we say we want to build
- Shares his personal triumphs as well as his blunders
- Views a decision not to proceed as a success, that is when the reasons are not fear-based
- Systematically explains why the research around fit and feasibility is the most important part of the process of setting up a business, a topic business books often gloss over
- Differentiates between useful feedback and noise
- Focuses on the customer (understanding the customer, communicating with the customer and nurturing a strong relationship with core customers)
To find out more about the book and my thoughts about it, read my full review here.
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